Azelis has opened a new personal care application lab in Indiana to support the growing demand from customers.
“The personal care market is incredibly important to Azelis. We are committed to being a leader in this sector and as such, will continue to invest in resources that benefit our customers and strategic suppliers,” said Frank Bergonzi, Azelis CEO and president, Americas. “ Our partnership with premiere principals, combined with our expert technical sales resources and application labs, allow our Personal Care team to innovate and provide market-leading solutions for our customers.”
The application lab is located within the 60,000 square-foot Purdue Technology Center in the Purdue Research Park of Northwest, IN. The building is run by the Purdue Research Foundation, which is connected to the local Purdue Northwest satellite campuses in Northwest, and its main campus in West Lafayette.
The lab has the capability to formulate various skin, color cosmetics and hair care products using Azelis ingredients and starting point formulations.
“In the highly competitive Personal Care market, customers need to move faster, while tapping into new innovations. They rely on Azelis to provide the technical expertise and formulation assistance that will help them to shorten their time to market. That is why Azelis is adding this new application lab,” added Tim Dooling, managing director, personal care and home care and industrial cleaning, Americas.
“Market share is shifting with more prominent growth from small, lifestyle and indie brands. Our new hard asset lab, in combination with our digital formulation collaboration channels are the value-added services that make a difference to support their trend-driven innovation R&D,” explained Julia Hernandez, VP of marketing, personal care and home care and Industrial cleaning, Americas.