- schedules, and even their choice of who they send to represent them. - Human connection - At the end of the day, CPHI is about people. The companies that encourage open, approachable conversations rather than overly polished pitches are the ones that build lasting impressions. By contrast, those that fade into the background tend to rely solely on flashy visuals or lack a clear narrative, which makes them easily forgettable once the event is over. If you could give a piece of advice to someone attending CPHI for the first time, what would help them spark real lasting communications? My number one piece of advice is to plan ahead. At my first CPHI, we underestimated the scale of the event and ended up running from one appointment to the next without much breathing room. It was exhausting and left little time for spontaneous but often valuable encounters. A well-prepared schedule, with clear priorities and time built in for exploration, makes all the difference. Equally important is to treat meetings not as transactions but as the beginning of relationships. Instead of focusing purely on exchanging business cards, go deeper, ask meaningful questions, listen actively, and look for points of alignment that could open doors later on. Those moments of genuine curiosity and interest are what spark communications that last far beyond the conference. You’ve attended many CPHIs, can you share a personal moment that captured the spirit of the event? One memorable moment was during that first Frankfurt CPHI in 2022. I vividly remember sitting down with government representatives at the country cluster pavilions, Czech, Polish, Slovenian, and Hungarian delegations, all in the space of one afternoon. It was a whirlwind, but it gave me a powerful impression of how the event acts as a crossroads where global pharma meets local opportunity. That experience encapsulated the spirit of CPHI for me: the scale, the diversity of perspectives, and the chance to connect with both multinational giants and more localized ecosystems eager to support innovation. It showed me that CPHI isn’t just about business, it’s about understanding the broader landscape, spotting possibilities you wouldn’t see otherwise, and sometimes making decisions that shape the future direction of a company. CPHI FRANKFURT 32CPHI FRANKFURT 2025 PREVIEW
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