that was intrigued by our hands-on approach. That initial chat led to our first pre-filled syringe assembly and packaging project a few years later. It was a clear sign that showing up at CPHI and being genuine pays off. In your experience, what sets apart the companies that truly stand out at CPHI from those that blend into the background? The companies that stand out are those that show up with purpose and personality. It’s not just about having a large booth, it’s about telling a compelling story, being approachable, and showing genuine interest in others. At Tjoapack, we’ve always focused on being hands-on and approachable, and we bring that same energy to CPHI. The companies that make an impact are those that listen, engage, and follow up after the event. It’s the human connection that makes a difference. Also, one thing I’ve noticed over the years is how many companies lean into similar branding, blue and white booths, clinical fonts, and generic messaging. Tjoapack is different; we made a conscious decision to stand out visually. I remember one attendee walking up and saying, “I’ve seen a hundred booths today, but yours actually made me smile.” That moment reinforced how important it is to be intentional not just in what you say, but in how you present yourself. If you could give one piece of advice to someone attending CPHI for the first time, what would help them spark real, lasting connections? Be curious and true to yourself. Don’t just pitch, ask questions, get to know others, and find common ground. CPHI is a melting pot of expertise, and the best connections often come from unexpected conversations. Also, follow up! A quick message after the event can turn a brief chat into a long-term partnership. And wear comfortable shoes, you’ll thank me later. You’ve attended many CPHIs, can you share a personal moment that captured the spirit of the event, whether it was an unexpected connection, a breakthrough opportunity, or just a memorable conversation? One memorable moment was a spontaneous chat with a small biotech company founder over coffee. What began as a casual discussion developed into a strategic partnership that benefited both our businesses. It reminded me that at CPHI, every interaction holds potential. The true spirit of the event lies in those moments, when people from different parts of the industry come together, exchange ideas, and create something meaningful. You’ve spent years building your brand in pharma, how has CPHI helped you shape longterm reputation and trust in the industry? CPHI has been instrumental in strengthening my reputation and building long-term trust within the pharma industry. The event allows me to position myself and Hongene as actively engaged in the evolving European market, whether that’s through exploring new manufacturing opportunities or meeting with key players across the supply chain. For example, when I attended my first CPHI in Frankfurt 2022, the focus was on identifying the right environment for setting up a new manufacturing site in Europe. The conversations I had with clients, as well as Government representatives from countries such as the Czech Republic, Poland, Slovenia, and Hungary, demonstrated to others that we were committed to thorough due diligence and serious about long-term partnerships. Over time, consistently showing up at CPHI reinforces credibility. It’s not just about being seen, it’s about demonstrating curiosity, consistency, and professionalism in how we engage with stakeholders. That builds a track record of trust which extends well beyond the days of the conference. In your experience, what sets apart the companies that truly stand out at CPHI from those that blend into the background? The companies that truly stand out are the ones that balance professionalism with authenticity. It’s easy to get lost in the sheer scale of CPHI, where booths and branding can blur together. But I’ve noticed that the real differentiators are: - Clear storytelling - Companies that communicate not just what they do, but why they matter, always catch attention. - Strategic presence - Rather than spreading themselves too thin, standout companies are intentional in their booth design, their meeting MICHAEL LEUCK Vice President – European Market Hongene Biotech Germany GmbH CPHI FRANKFURT 31 CPHI FRANKFURT 2025 PREVIEW
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