memorable is having a perspective, especially on where the industry is headed. For us, that’s digital transformation in pharma. When you can speak confidently about trends like AI in manufacturing or data-driven compliance, you attract the right conversations. And don’t underestimate the power of follow-up. Connections are made at the show, but trust is built after. You’ve spent years building your brand in pharma, how has CPHI helped you shape longterm reputation and trust in the industry? For me, CPHI has always been much more than just a trade fair. I use it to sit down with our suppliers, align on ongoing projects, and strengthen relationships that often go back many years. As a family-owned company, I find it important to invest in trust and continuity – and my consistent presence at CPHI reflects that. Over time, our booth has even become a meeting point where partners know they can find us. It shows them that Ofichem is a reliable, long-term partner they can count on. In your experience, what sets apart the companies that truly stand out at CPHI from those that blend into the background? In my view, it’s the companies that radiate authenticity and consistency that truly stand out. What I notice is that visitors, especially those from the Netherlands, really value our recognizable Dutch identity and our long-standing presence at CPHI. As a family-owned business, I see it as my role to offer continuity and reliability. Over the years, that consistency has made us a familiar face in an ever-changing industry – a steady point of trust that people return to year after year. If you could give one piece of advice to someone attending CPHI for the first time, what would help them spark real, lasting connections? Don’t pack your agenda too tightly. Leave room to simply walk around, explore, and allow space for those unexpected conversations that often turn out to be the most inspiring. CPHI isn’t just about scheduled meetings – it’s about the serendipity of connecting with the right people at the right time. And one more thing: don’t make it a one-off visit. Real connections and trust are built by coming back, whether that’s in Europe or in another region of the world. You’ve attended many CPHIs, can you share a personal moment that captured the spirit of the event, whether it was an unexpected connection, a breakthrough opportunity, or just a memorable conversation? One of the most memorable moments for me was meeting a supplier of compounding products at CPHI many years ago. What began as a simple introduction has grown into a strong, long-term relationship built on trust and mutual respect. Today, we not only serve as their exclusive representative in the Netherlands, but we also supply them with specialized raw materials – a collaboration that has truly become the perfect partnership. Another highlight for me has been reconnecting with former colleagues at the fair. It’s inspiring to see how, over time, you build a network in which everyone takes on new roles, yet the shared foundation remains. Those encounters often spark fresh connections and collaborations. But that only happens if you keep meeting face-to-face, investing the time to talk, and staying visible within the community. You’ve spent years building your brand in pharma, how has CPHI helped you shape longterm reputation and trust in the industry? CPHI has played a key role in increasing Tjoapack’s visibility and credibility in the pharmaceutical sector. When we first introduced Tjoapack to CPHI, we viewed it not just as an opportunity to showcase our services but also to build relationships. Year after year, maintaining a consistent presence at CPHI has helped us demonstrate our commitment to innovation, flexibility, and partnership. It’s more than just a trade show, it’s a platform for building trust. I still remember our very first CPHI stand - it was modest, but the energy was incredible. We had a conversation with a mid-sized pharma company CPHI FRANKFURT JEROEN GORDIJN Managing Director in Distribution and Packing Ofichem MARCELO CRUZ Vice President of Business Development & Marketing Tjoapack 30CPHI FRANKFURT 2025 PREVIEW
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