costs. On the other, it’s a unique platform to showcase our scientific and regulatory expertise - and the strategic transformation we’ve undergone - to clients, prospective clients, and partners. As Analytics Development Division Manager supporting Mabion’s BD team, I enjoy having deep technical talks that drive innovative solutions and create strong, lasting relationships. Science is the foundation, but it’s the connections we make that bring ideas to life. In your experience, what sets apart the companies that truly stand out at CPHI from those that blend into the background? What sets standout companies at CPHI apart is deep scientific expertise paired with honest, confident communication - even about challenges. It’s not just about showcasing what you do, but having meaningful technical talks that build trust. Listening to client needs and being open to collaboration creates strong partnerships. And last but definitely not least staying engaged - often the best ideas and partnerships come from unexpected, informal conversations over coffee. If you could give one piece of advice to someone attending CPHI for the first time, what would help them spark real, lasting connections? If I could give one piece of advice to a first-time CPHI attendee, it would be to stay genuinely curious and fully present in every conversation - no matter how brief or unexpected. Ask thoughtful questions and come prepared with examples of your work that highlight how you solve problems, not just what you offer. If you’re in analytics like I am, share challenges you’ve overcome in method development or tech transfer - these open the door to real, meaningful discussions. Most importantly, be authentic. People remember genuine dialogue far more than rehearsed pitches. And remember, it’s the quality of connections - not just the quantity - that truly makes the difference. You’ve attended many CPHIs, can you share a personal moment that captured the spirit of the event, whether it was an unexpected connection, a breakthrough opportunity, or just a memorable conversation? One of the things I appreciate most about CPHI is that the conversations start during the event and often continue and deepen once the show day is over. Some of the best connections happen in informal settings like reception parties, where the atmosphere is relaxed and open. I’m convinced that one such reception party played a role in strengthening the relationship between Mabion and another company, leading to a partnership in an ongoing project – with exciting potential for many more collaborations to come. You’ve spent years building your brand in pharma, how has CPHI helped you shape longterm reputation and trust in the industry? CPHI has been instrumental for Ecolab Life Sciences to connect with the pharma community in a meaningful way. It’s more than just a trade show, it’s where we’ve had the chance to share our expertise and engage in real conversations. Each year, we’ve used it to highlight the breadth of our Life Sciences portfolio, starting with our chromatography resins, which support critical purification processes across the industry. We also showcase our cleaning and disinfection solutions, contamination control strategies, and technical support capabilities. These interactions, backed by our latest data and case studies, have helped demonstrate our credibility and shift how customers see us, from a supplier to a trusted partner. In your experience, what sets apart the companies that truly stand out at CPHI from those that blend into the background? The companies that stand out are those that tell a clear, forward-looking story. At Ecolab Life Sciences, we don’t just talk about products—we talk about outcomes. Whether it’s reducing downtime through digital monitoring or enabling compliance through automated reporting, we focus on how our solutions solve real problems. While eye-catching companies at the show may draw attention, it’s the exhibitors that spark genuine engagement and offer a compelling vision for pharma’s future that leave a lasting impression. If you could give one piece of advice to someone attending CPHI for the first time, what would help them spark real, lasting connections? Come with a point of view. Trade shows such as CPHI are a sea of introductions, but what makes you CPHI FRANKFURT BILL GOODMAN Vice President and GM of Life Sciences Digital Ecolab Life Sciences 29 CPHI FRANKFURT 2025 PREVIEW
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