Inizio Evoke introduced Predictev™, a query-driven predictive intelligence engine that puts actionable foresight directly in clients’ hands. Users ask questions in plain language and receive forecasts, scenario comparisons, and recommended next steps—spanning brand strategy, field optimization, and omnichannel engagement.
Predictev™ is powered by Inizio Evoke’s commercial intelligence platform Cognitev™ and its more than 35 million hours of real-world HCP and patient behavioral data. This includes 3.2 billion content interactions captured over 35 million hours of real-world digital behavior from 78,000 respondents across a four-year span—Inizio Evoke’s robust Data Lake that fuels highly granular, predictive insights.
Predictev™ delivers transparent, auditable forecasts, scenario analysis, and next-best actions directly to commercial teams—under enterprise-grade privacy, security, and regulatory controls suitable for regulated use.
“Predictev™ puts actionable foresight directly in our clients’ hands—giving leaders the evidence to place smarter, high-confidence bets and align the organization around a shared commercial conviction when it matters most. That’s Intelligent Commercialization™,” said Reid Connolly, Founder & CEO, Inizio Evoke.
“Most analytics explain past performance, or at best what’s going on right now; Predictev™ focuses on what happens next—and why,” said Jamie Avallone, Chief Data Officer, Inizio Evoke. “Ask a question, explore scenarios, and act—grounded in a truly differentiated dataset and governed for compliance.”
What Predictev™ enables
- Natural-language Q&A to move from questions to forecasts, drivers, confidence, and recommended actions.
- Scenario simulation to anticipate audience behavior and test “what-if” market shifts before investing.
- Real-time optimization of content, channel mix, and timing.
- Early detection of emerging trends, risks, and competitive blind spots.
- Transparent, auditable next-best actions (drivers, confidence, rationale) with governance (roles, permissions, audit, regulatory alignment), self-serve or assisted.
